Content Design for Digital Displays

Eye-catching graphics, animation and video for digital advertising screens

A digital display alone isn't enough to grab attention. The right content is what stops the eye, delivers your message and helps you stand out from your surroundings.

At PrintONE, we create custom graphic and motion content optimized for digital displays. Whether it's an advertising screen in your store, a window display, an information display or a large LED wall, we help make sure your presence is not only spectacular but also effective.

What kind of content do we create?

Static advertising graphics

Custom ad visuals, special offers, product presentations, campaign graphics and information materials that match the size, resolution and orientation of your display.

Animated ads

Moving text, animated graphic elements, striking transitions and short ad spots that make your message more dynamic and capture attention more effectively.

Video content

We turn your existing videos or photos into advertising material optimized for digital displays. If needed, we add editing, subtitles, animation and graphic extras.

Information and menu displays

Digital menus, price lists, service presentations, opening hours and other informational content for shops, restaurants and customer areas.

Multi-screen and custom-format displays

Whether you have portrait or landscape displays, extra-wide LED walls or surfaces with special aspect ratios, we adapt the graphics to the display you have. For multi-screen systems, we also design a unified visual look.

Why is display-optimized content important?

On digital advertising surfaces, viewers often see your message for just a few seconds. That's why a well-thought-out visual hierarchy, easy-to-read typography, proper contrast and carefully chosen animation are especially important.

During the design process, we make sure that:

• The message is quick and easy to understand.

• The text stays readable from the right distance.

• Movement and animation support the communication rather than distract from it.

• The graphics fit your brand identity.

• The finished content meets the technical requirements of the display.

Content optimized for digital displays – technical details

Digital displays can differ in size, resolution and aspect ratio. For example, graphics made for a standard landscape Full HD screen may not appear correctly on a portrait advertising totem or an extra-wide LED wall.

That's why we always adapt content to the technical features of the specific display.

Resolution and aspect ratio

During the design process, we take the display's native resolution and aspect ratio into account so that the graphics are sharp, well proportioned and easy to read.

Some common formats:

For custom-sized displays or setups made up of several screens, we adapt the content to the entire display area, taking into account the screen layout and the position of any bezels.

Static and moving content

Digital displays can show still images, animations and videos alike, depending on the capabilities of the playback system.

Common file formats:

• JPG, PNG: for static advertising graphics and information images.

• MP4 (H.264): for animations, video ads and looped playback.

• Other formats: according to the requirements of the display or the content management system.

We choose the right file format, resolution, frame rate and compression based on the technical specification of the player.

Animations and looped playback

Digital ads often run continuously on repeat. That's why we create short, easy-to-follow animations that deliver the most important information in just a few seconds.

We adapt the length and rhythm of the content to where it will be shown. For example, a different pace works well in a shop window than in a waiting room or at an exhibition stand.

If needed, we optimize videos for seamless looping so that the restart of playback is as unnoticeable as possible.

Readability and viewing environment

A different graphic solution works on an information screen viewed up close than on an LED wall seen from farther away.

In our design, we pay attention to the right font size, contrast, amount of text and viewing distance. In shop windows or brightly lit environments, it is especially important that the message stays quickly recognizable and easy to read.

Compatibility with the playback system

The content of digital displays is often managed by a separate media player or a digital content management system (Digital Signage CMS).

We prepare the finished materials according to the technical requirements you provide, so that they are compatible with the display and playback system you use.

Not sure what format you need? Send us the display type or its technical data, and we'll help you determine the right graphic or video format.

How do we work?

1. Consultation

We learn about your display type, resolution, placement and communication goal. We talk through what message you want to show and what source materials are available.

2. Creative design

We design the visual look of the content, the text layout, the graphic elements and, if needed, the animation concept. During the design process, we take your brand identity and the display's viewing environment into account.

3. Production

We create the static graphics, animation or video in the right size and format. We edit, trim, add subtitles to or animate the available materials as needed.

4. Delivery

We hand over the finished material in a file format supported by the display or playback system, so you can use it easily.

What do we need for the design?

To prepare an accurate quote, the following information can be useful:

• Display type and orientation: portrait, landscape or custom format.

• Resolution: for example 1920 × 1080 or 1080 × 1920 pixels.

• Content type: static graphics, animation or video.

• Playback system: if known, the type of media player or content management system used.

• Content length: for animation or video, the desired duration.

• Existing materials: logo, brand elements, photos, videos, texts.

It's not a problem if you don't know all the technical parameters. In many cases, the display type or the manufacturer's specification is enough.

All you have to bring is the message!

Whether you come with a ready brand identity and a precise vision, or you'd like to leave the creative solution to us too, we'll help you make it happen.

From custom advertising graphics to spectacular animations and video content, we create solutions that fit the capabilities of your digital display and your communication goals.

Request a quote for designing your digital display content!